For Immediate Release
Brynn Everett, Women In Trucking Association
Women in Trucking
Association Unveils Driver Ambassador Trailer and Name
November 13, 2020 –
Plover, WI – Women In Trucking Association (WIT)
unveiled today its Driver Ambassador Trailer and its official name, WITney.
The announcement was made Friday, November 13, during the 2020 Accelerate! Virtual
Conference & Expo hosted by the association.
In February of 2020, WIT launched its
Driver Ambassador program to help raise awareness of the non-profit’s
mission, promote the career opportunities women have in trucking, celebrate
their accomplishments, remove obstacles female truck drivers face, and increase
membership for the organization. Kellylynn McLaughlin, a professional
over-the-road CMV Driver and Training Engineer for Schneider National, is
the official WIT Driver Ambassador, and Debbie Sparks, vice president of
WIT, manages the program.
Since its launch, McLaughlin has provided
interviews with industry media, and has spoken at driving schools,
associations, girl scout events, and other industry events. As the COVID-19
pandemic halted her in-person speaking engagements, she pivoted by taking to
social media to share helpful information in her ‘A Day in the Life of a
Driver’ video series and writing monthly blogs for the association.
rolling out the next phase of the program, McLaughlin will soon travel the
country in a WIT-branded trailer. A handful of trailer wrap manufacturers
made a bid for the design. The WIT Driver Ambassador Task Force selected
the final concept from Turbo Studio, which features an empowered woman
wearing a cape behind the wheel with the messages, ‘Redefining the Road,’
‘Safe, Strong, Independent,’ and “You Can Do It!’ Turbo Graphics will install the
trailer is an educational mobile unit that introduces the career of professional truck driving,
features personal success stories from female drivers, and shares the
history of the association and its mission. Interactive kiosks will quiz
attendees on their knowledge of the trucking industry. Attendees can also
experience a state-of-the-art driver simulator donated by Advanced Training
Systems (ATS) and check out a display of a woman’s industry uniform.
As many in the industry know, professional
drivers like to name their rigs. To engage its supporters, WIT called on
its members and the industry at-large to submit name suggestions for the
trailer. Receiving over 100 submissions, the top contenders were Luella
(named after the first female commercial truck driver), Tanya Trucker,
Wander Woman, Willa Storm, and WITney – an homage to the association’s
abbreviation. With the most votes, WITney was announced the official name
of WIT Driver Ambassador Trailer.
“I cannot wait to hit the road with our new
expo trailer,” said McLaughlin. “It’s going to be a powerful and very
visible symbol of what women have to offer the freight industry. I will be
so proud to haul it.”
Numerous sponsors have helped bring the
trailer to life, including Schneider, Walmart, Michelin, Cummins,
Freightliner, Bolt Custom Trucks, TVC ProDriver, Arrow Truck, Safety4Her,
Juno Jones Shoes, Thermo King, Koesters, and Patriot Lift. Additional sponsors
are needed and welcome.
“The Driver Ambassador
program illustrates how a community can come together and bring a vision to
life. Without the support of our sponsors, this would not have been
possible,” said Sparks.
To learn about sponsorship opportunities
with the Driver Ambassador trailer or to have WIT Driver Ambassador
Kellylynn McLaughlin speak at your organization or event, visit
About Women In Trucking
Women In Trucking, Inc. is a nonprofit
association established to encourage the employment of women in the
trucking industry, promote their accomplishments and minimize obstacles
faced by women working in the trucking industry. Membership is not limited
to women, as 17 percent of its members are men who support the mission.
Women In Trucking is supported by its members and the generosity of Gold
Level Partners: Amazon, Arrow Truck Sales, BMO Transportation Finance,
Daimler Trucks North America, Expediter Services, FedEx Freight, Great
Dane, J.B. Hunt Transport, Michelin North America, PACCAR, Penske
Transportation Solutions, Ryder System, Walmart, and Waste Management.
Follow WIT on Twitter, Facebook, or LinkedIn. For more information,
visit www.womenintrucking.org or