Cooper Launches Cooper® Brand Truck and Bus Radial (TBR) Tires
FINDLAY, OHIO, March 4, 2018 – Cooper Tire & Rubber Company today announced the launch of Cooper® brand truck and bus radial (TBR) tires at the Technology & Maintenance Council (TMC) Annual Meeting and Transportation Technology Exhibition. The new Cooper brand TBR tires can be viewed in Cooper’s booth #1330 at the TMC show through March 7 and will be available for purchase beginning May 1.
Designed and engineered to deliver quality and value, Cooper TBR tires have been developed for fleets to reduce their overall tire program costs and are offered in three series based on application – PRO Series™ for long-haul, WORK Series™ for regional-haul, pick-up and delivery, and SEVERE Series™ for mixed service.
Cooper commercial PRO Series tires are built with proprietary compounds and tread designs that provide a balance of fuel efficiency and long miles to removal, while WORK Series tires balance fuel efficiency and tread life with scrub resistant properties. The SEVERE Series is engineered for the most demanding applications, with tires built to withstand heavy scrub and cut/chip environments. All Cooper brand TBR tires have a full width, four steel belt package to provide the casing integrity needed to handle multiple retreads.
“We are excited to expand our TBR business with the launch of our Cooper brand TBR tire lines. Fleets are continually faced with the pressure of lowering their operating costs, and tires are an area that can have a big impact on meeting those targets. Our North American team of engineers developed the Cooper brand truck tires with a focus on lowering the total cost of ownership for fleets, making these tires an attractive choice,” said Gary Schroeder, Director of Cooper’s Global Truck and Bus Tire Business. “Cooper will also continue to offer the Roadmaster brand, which has provided quality products primarily to owner-operators and trailer manufacturers for more than a decade.”
Cooper brand TBR tires are SmartWay verified for fuel efficiency and are backed by a premium seven-year, two-retread warranty with full replacement value on the first 50 percent of tread life on all PRO Series and WORK Series tires.
The new Cooper brand truck tires will be available to commercial tire servicing dealers across the United States and through Cooper Tire’s Fleet Service national account program.
Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a global family of companies that specializes in the design, manufacture, marketing and sale of passenger car, light truck, medium truck, motorcycle and racing tires. Cooper’s headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design operations within its family of companies located in more than one dozen countries around the world. For more information on Cooper, visit www.coopertire.com, www.facebook.com/coopertire or www.twitter.com/coopertire.