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James J. Schoonover Joins TCA Team and Marli Hall Earns Promotion

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For Immediate Release
June 29, 2017

Contact: John Lyboldt, President
703-838-1950 or jlyboldt@truckload.org


James J. Schoonover Joins TCA Team and Marli Hall Earns Promotion


 Schoonover named TCA's Vice President of Education & Operations
and Hall the Senior Director of Outreach & Engagement

ALEXANDRIA, Va. –  The Truckload Carriers Association is pleased to announce two changes in its skilled workforce—the hiring of James J. Schoonover as the Vice President of Education & Operations and the promotion of Marli Hall to Senior Director of Outreach & Engagement.

Jim Schoonover will be joining the team on Monday, July 17. In this new leadership role, he will be responsible for overseeing the continued development of TCA’s education initiatives and for managing the operations of TCA’s Alexandria office.


After graduating from Mansfield University of Pennsylvania with a Bachelor of Science in Education, Schoonover served in the United States Army Reserve for six years, followed by eight years in education services at Osborn Park High School in Manassas, Virginia, before joining the National Automobile Dealers Association (NADA). Schoonover began his 19-year career with NADA as Specialist for NADA/ATD Academy, and over the course of his successful tenure, rose to a leadership position in NADA’s education efforts as the Senior Director of Education and Consulting Development in NADA’s Dealership Operations.


“Jim brings with him a tremendous amount of resources with the experience and knowledge in building robust, relevant, and impactful education. I am very fortunate to have worked with Jim during my years at NADA. His proven leadership will be a vital addition to TCA,” said TCA President John Lyboldt.


Joining Schoonover in TCA’s leadership team, Marli Hall has been promoted from Outreach & Engagement Manager to Senior Director of Outreach & Engagement effective immediately. Hall joined TCA in 2013 as a Development Coordinator after holding multiple positions in the journalism field. She received a Bachelor of Science degree from West Virginia University’s Perley Isaac Reed School of Journalism. 


Under Schoonover’s direction, Hall will work collaboratively to integrate TCA’s AMS and CMS, as well as develop and implement membership and public affairs initiatives that will broaden awareness of the Association. She will oversee TCA’s membership department and act as the staff liaison for TCA’s Communications & Image Policy Committee and Scholarship Fund Program. Hall will continue to oversee TCA’s array of contests and awards, communications, and fundraising initiatives. 


“Marli’s proven track record, member-centric passion, and her work ethic will be major contributing factors in the bright future of TCA,” said Lyboldt. “She’s delightful to work with.”


Please help the TCA team welcome Jim and congratulate Marli as we turn the page on the next chapter.




TCA is the only national trade association whose collective sole focus is the truckload segment of the motor carrier industry. The association represents dry van, refrigerated, flatbed, and intermodal container carriers operating in the 48 contiguous states, as well as Alaska, Mexico, and Canada. Representing operators of nearly 200,000 trucks, which collectively produce annual revenue of more than $38 billion, TCA is an organization tailored to specific truckload carrier needs.


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