ATA Unveils National Truck Driver Appreciation Week Logo and Launches Store

The American Trucking Associations unveiled the 2014 National Truck Driver Appreciation Week (NTDAW) logo and announced it has opened a new online store for NTDAW merchandise.

“ATA is proud to continue the tradition of National Truck Driver Appreciation Week,” said ATA President and CEO Bill Graves. “The trucking industry values the men and women who safely deliver our nation’s goods, and keep America moving forward. Our online store will allow fleets and shippers to honor their drivers for their hard work and commitment to the industry,” Graves added.

The NTDAW online store features affordable merchandise that is able to be co-branded at no additional cost. In addition to the store merchandise, a NTDAW celebration banner and tumbler are also being offered through ShareLink™, a program that highlights the power of collaborative buying. The more celebration banners and tumblers purchased, the lower the price is for all participating.

“The new NTDAW merchandise incorporates the logo from the new Trucking Moves America Forward image movement so we can show not just our appreciation for our drivers, but pride in our vital industry,” said ATA Chairman Phil Byrd, president of Bulldog Hiway Express, Charleston, S.C.

National Truck Driver Appreciation Week, September 14-20, is when America takes the time to honor all professional truck drivers for their hard work and commitment in tackling one of our economy’s most demanding and important jobs. These 3.2 million professional men and women not only deliver our goods safely, securely and on time, they also keep our highways safe.

TruckDriver.com
Carrier of the Month
Tennessee Steel Haulers, Inc.

Tennessee Steel Haulers, Inc. (TSH) is a Nashville, TN based long haul carrier. Their company has 48 state authority and is 99% Owner Operator. TSH currently runs in excess of 6500 loads per month and has approximately 600 trucks leased.

Their rich history began in 1976 with the founding of TSH as a flatbed trucking company. By conducting business with integrity and treating their owner-operators just as they would the people in their own company, TSH has grown to become one of the nation’s most respected and dependable long and short haul trucking companies.

Still family owned and operated after 38 years, TSH is one of the fastest growing Transportation companies in the country. When you join their team of dedicated drivers, you'll understand why. If you need to increase your compensation, they are your company. If you value your CSA score and your future in this industry, they are your company. TSH drivers are safety conscious, professional minded, and customer service oriented.

Their Driver Support Team is dedicated to your success. Any owner-operator leased to Tennessee Steel Haulers has the option of having a Driver Support Specialist assigned to his truck.

Here are a few ways Driver Support works for you:

By communicating with TSH offices, Agents, and Freight Brokers (when necessary) to provide you with information concerning available freight, rates, and lanes to help you run your business in the most profitable manner.

Helping you find solutions to the problems you would expect, along with any of those unexpected complications that may arise on the road.

Assisting you with permitted loads

By working as a buffer between you and all of the folks wanting to load your truck.

Being familiar with industry news, weather, fuel costs, and major traffic issues.

Their primary objective is to understand what you like to do, where you like to go, and how often you prefer to be home. Let's face it, being successful as an owner operator doesn't stop with your pay. Whether you run long or short-haul, you can find your niche with TSH.

TSH is experiencing tremendous growth nationwide. Please call (615) 271-2400 and ask for Recruiting, or apply at, http://www.idrivetsh.com.

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Turnover at For-Hire Carriers Largely Unchanged During the First Quarter

The turnover rate at large truckload carriers rose just one percentage point to 92% (annualized rate) in the first quarter of 2014, but held above 90% for the ninth consecutive quarter.

While turnover is well above the low of 39% four years ago, ATA Chief Economist Bob Costello said it is far from the worst the industry has seen.

“While high, turnover at large truckload carriers is lower than other years when the driver shortage was as acute,” Costello said. “In 2005, turnover averaged 130%. In 2006, another year with a tight driver market, turnover averaged 117% for this group of carriers.”

Turnover at small truckload fleets slipped 1 point in the first quarter of the year to 78%, which was the second lowest rate during the past year. In 2005 and 2006, turnover averaged 96% and 109%, respectively, for this group.

Turnover in the less-than-truckload sector fell 1 point to just 10% in the first quarter, which was the lowest mark since the second quarter 2013.

Costello noted that poor weather during the first quarter could have kept a lid on turnover and it could still rise as improved economic growth and healthier freight volumes put more pressure on the driver market and the driver shortage.

The TruckDriver.com Firecracker Survey results have exploded with a little less than half of you lighting the fuse!

Will you personally shoot off any fireworks this year?
Yes - 38%
No - 62%

Speaking of explosions, it was 45 years ago this month that Apollo 11 blasted off into space. Apollo 11 was the spaceflight that landed the first humans on the Moon, Americans Neil Armstrong and Buzz Aldrin, on July 20, 1969.

Take the TruckDriver.com Man on the Moon Survey and tell us what you think.

Until next time, keep on truckin’ and please drive safely.

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