Report Overview
Report Criteria
Name: Advertiser Summary
Advertiser: Sample Advertiser
Start Date: December 1, 2008
Stop Date: December 31, 2008
Report Description
This report shows a summary breakdown of impressions, clicks, and actions. By looking at this report, you can quickly see how many impressions, clicks, and actions you have delivered throughout the selected date range.

Report Graph

Report Spreadsheet
Campaign Summary
Campaign
Views
Clicks
CTR
Actions
ACR
468x60 12/1/08
13,465
59
0.44%
0
0.00%
Average
13,465
59
0.44%
0
0.00%
Total
13,465
59
0.44%
0
0.00%

Daily Summary
Date
Views
Clicks
CTR
Actions
ACR
12/1/2008
786
2
0.25%
0
0.00%
12/2/2008
802
6
0.75%
0
0.00%
12/3/2008
1,204
4
0.33%
0
0.00%
12/4/2008
1,227
5
0.41%
0
0.00%
12/5/2008
1,130
6
0.53%
0
0.00%
12/6/2008
1,232
1
0.08%
0
0.00%
12/7/2008
1,080
7
0.65%
0
0.00%
12/8/2008
751
4
0.53%
0
0.00%
12/9/2008
902
6
0.67%
0
0.00%
12/10/2008
1,244
4
0.32%
0
0.00%
12/11/2008
1,118
5
0.45%
0
0.00%
12/12/2008
887
4
0.45%
0
0.00%
12/13/2008
830
5
0.60%
0
0.00%
12/14/2008
272
0
0.00%
0
0.00%
Average
962
4
0.44%
0
0.00%
Total
13,465
59
0.44%
0
0.00%

Geography :: Continent Summary
Continent
Views
Clicks
CTR
Actions
ACR
North America
12,912
49
0.38%
0
0.00%
Unknown
341
2
0.59%
0
0.00%
Europe
163
4
2.45%
0
0.00%
Asia
24
3
12.50%
0
0.00%
Oceania
12
0
0.00%
0
0.00%
Australia
10
0
0.00%
0
0.00%
Africa
3
1
33.33%
0
0.00%
Average
1,924
8
0.44%
0
0.00%
Total
13,465
59
0.44%
0
0.00%

Geography :: Country Summary
Country
Views
Clicks
CTR
Actions
ACR
United States
12,122
42
0.35%
0
0.00%
Canada
758
7
0.92%
0
0.00%
Unknown
341
2
0.59%
0
0.00%
United Kingdom
35
0
0.00%
0
0.00%
Germany
24
0
0.00%
0
0.00%
Denmark
23
1
4.35%
0
0.00%
Puerto Rico
17
0
0.00%
0
0.00%
Mexico
14
0
0.00%
0
0.00%
Sweden
13
0
0.00%
0
0.00%
India
11
3
27.27%
0
0.00%
Romania
11
0
0.00%
0
0.00%
Australia
10
0
0.00%
0
0.00%
Netherlands
10
0
0.00%
0
0.00%
Norway
10
1
10.00%
0
0.00%
Philippines
7
0
0.00%
0
0.00%
Serbia
6
0
0.00%
0
0.00%
Spain
4
0
0.00%
0
0.00%
Belgium
4
0
0.00%
0
0.00%
Korea, Republic of
4
0
0.00%
0
0.00%
Guam
3
0
0.00%
0
0.00%
Hungary
3
1
33.33%
0
0.00%
France
3
0
0.00%
0
0.00%
Nigeria
3
1
33.33%
0
0.00%
Switzerland
3
1
33.33%
0
0.00%
Slovakia
2
0
0.00%
0
0.00%
Portugal
2
0
0.00%
0
0.00%
Bulgaria
2
0
0.00%
0
0.00%
United Arab Emirates
2
0
0.00%
0
0.00%
Ireland
2
0
0.00%
0
0.00%
New Zealand (Aotearoa)
2
0
0.00%
0
0.00%
Japan
2
0
0.00%
0
0.00%
Lithuania
1
0
0.00%
0
0.00%
Italy
1
0
0.00%
0
0.00%
China
1
0
0.00%
0
0.00%
Finland
1
0
0.00%
0
0.00%
Jamaica
1
0
0.00%
0
0.00%
Poland
1
0
0.00%
0
0.00%
Czech Republic
1
0
0.00%
0
0.00%
Georgia
1
0
0.00%
0
0.00%
Pakistan
1
0
0.00%
0
0.00%
Thailand
1
0
0.00%
0
0.00%
Saudi Arabia
1
0
0.00%
0
0.00%
Vietnam
1
0
0.00%
0
0.00%
Average
313
1
0.44%
0
0.00%
Total
13,465
59
0.44%
0
0.00%

Geography :: State and City Summary
Country
State
City
Views
Clicks
CTR
Actions
ACR
United States
Unknown
Unknown
2,712
11
0.41%
0
0.00%
United States
Minnesota
Isanti
619
0
0.00%
0
0.00%
United States
Illinois
Hinsdale
497
0
0.00%
0
0.00%
United States
California
Brea
359
0
0.00%
0
0.00%
Unknown
Unknown
Unknown
341
2
0.59%
0
0.00%
United States
Pennsylvania
Strausstown
274
0
0.00%
0
0.00%
United States
Pennsylvania
Pittsburgh
273
0
0.00%
0
0.00%
United States
Pennsylvania
Scranton
235
0
0.00%
0
0.00%
Canada
Ontario
Toronto
155
2
1.29%
0
0.00%
United States
Illinois
Chicago
135
0
0.00%
0
0.00%
United States
Ohio
Dayton
132
0
0.00%
0
0.00%
United States
Ohio
Troy
113
0
0.00%
0
0.00%
United States
Georgia
Atlanta
108
0
0.00%
0
0.00%
United States
Texas
Houston
96
0
0.00%
0
0.00%
United States
Missouri
Nixa
90
0
0.00%
0
0.00%
United States
Arkansas
Little Rock
74
0
0.00%
0
0.00%
United States
Minnesota
Minneapolis
68
0
0.00%
0
0.00%
United States
Missouri
Ozark
66
0
0.00%
0
0.00%
United States
Florida
Jacksonville
60
0
0.00%
0
0.00%
United States
New Jersey
Mount Laurel
56
0
0.00%
0
0.00%
United States
California
Vina
48
0
0.00%
0
0.00%
United States
Pennsylvania
Crabtree
46
0
0.00%
0
0.00%
United States
Georgia
Decatur
45
1
2.22%
0
0.00%
United States
Pennsylvania
Fountainville
42
0
0.00%
0
0.00%
United States
California
Los Angeles
39
0
0.00%
0
0.00%
United States
Texas
Dallas
38
0
0.00%
0
0.00%
United States
Georgia
Conley
36
0
0.00%
0
0.00%
Canada
Ontario
Fergus
35
0
0.00%
0
0.00%
United States
Texas
Austin
35
0
0.00%
0
0.00%
United States
Iowa
Granger
32
0
0.00%
0
0.00%
United States
Georgia
Marietta
31
0
0.00%
0
0.00%
United States
California
Sacramento
30
1
3.33%
0
0.00%
United States
Tennessee
Nashville
29
0
0.00%
0
0.00%
Canada
Ontario
Oakville
28
0
0.00%
0
0.00%
United States
Indiana
Indianapolis
27
0
0.00%
0
0.00%
United States
Pennsylvania
Weston
27
0
0.00%
0
0.00%
United States
Colorado
Denver
27
0
0.00%
0
0.00%
United States
Ohio
Columbus
27
0
0.00%
0
0.00%
United States
California
Mt Baldy
26
0
0.00%
0
0.00%
United States
Washington
Kennewick
24
0
0.00%
0
0.00%
Canada
British Columbia
Burnaby
24
0
0.00%
0
0.00%
United States
Oregon
Portland
23
0
0.00%
0
0.00%
United States
Florida
Miami
23
0
0.00%
0
0.00%
United States
Wisconsin
Waunakee
23
0
0.00%
0
0.00%
United States
Texas
Fort Worth
23
1
4.35%
0
0.00%
United States
North Carolina
Winston Salem
22
0
0.00%
0
0.00%
United States
Mississippi
Jackson
22
0
0.00%
0
0.00%
United States
Ohio
Martel
22
0
0.00%
0
0.00%
United States
Wisconsin
Mason
21
0
0.00%
0
0.00%
United States
New York
Gloversville
20
0
0.00%
0
0.00%
Average
147
0
0.24%
0
0.00%
Total
7,358
18
0.24%
0
0.00%

Geography :: Postal Code Summary
Country
Postal Code
Views
Clicks
CTR
Actions
ACR
United States
UNKNOWN
8,051
35
0.43%
0
0.00%
United States
55040
623
0
0.00%
0
0.00%
Canada
UNKNOWN
596
6
1.01%
0
0.00%
Unknown
UNKNOWN
341
2
0.59%
0
0.00%
United States
19559
274
0
0.00%
0
0.00%
United States
45373
113
0
0.00%
0
0.00%
United States
65714
90
0
0.00%
0
0.00%
United States
72203
69
0
0.00%
0
0.00%
United States
65721
66
0
0.00%
0
0.00%
United States
08054
59
0
0.00%
0
0.00%
Canada
M4P3E8
52
0
0.00%
0
0.00%
United States
96092
48
0
0.00%
0
0.00%
United States
15624
46
0
0.00%
0
0.00%
United States
18923
42
0
0.00%
0
0.00%
Canada
K1G3J4
41
1
2.44%
0
0.00%
United States
30288
36
0
0.00%
0
0.00%
United States
50109
32
0
0.00%
0
0.00%
United Kingdom
UNKNOWN
30
0
0.00%
0
0.00%
United States
18256
27
0
0.00%
0
0.00%
United States
91759
26
0
0.00%
0
0.00%
United States
53597
23
0
0.00%
0
0.00%
United States
12078
23
0
0.00%
0
0.00%
United States
43335
22
0
0.00%
0
0.00%
Denmark
UNKNOWN
22
1
4.55%
0
0.00%
United States
84403
21
0
0.00%
0
0.00%
United States
17901
20
0
0.00%
0
0.00%
United States
38363
20
0
0.00%
0
0.00%
United States
32046
20
0
0.00%
0
0.00%
Germany
UNKNOWN
20
0
0.00%
0
0.00%
United States
48183
19
0
0.00%
0
0.00%
United States
75134
19
0
0.00%
0
0.00%
Canada
V5N4N2
19
0
0.00%
0
0.00%
United States
30052
19
0
0.00%
0
0.00%
United States
54669
19
0
0.00%
0
0.00%
United States
32789
19
0
0.00%
0
0.00%
United States
13758
18
0
0.00%
0
0.00%
United States
55413
18
0
0.00%
0
0.00%
United States
95363
17
0
0.00%
0
0.00%
United States
38358
16
1
6.25%
0
0.00%
United States
36467
16
0
0.00%
0
0.00%
United States
63801
15
0
0.00%
0
0.00%
Puerto Rico
UNKNOWN
15
0
0.00%
0
0.00%
United States
37421
14
0
0.00%
0
0.00%
United States
16680
13
0
0.00%
0
0.00%
United States
30677
13
0
0.00%
0
0.00%
Mexico
UNKNOWN
13
0
0.00%
0
0.00%
United States
32778
12
0
0.00%
0
0.00%
United States
12915
12
0
0.00%
0
0.00%
United States
98837
12
0
0.00%
0
0.00%
United States
80202
12
0
0.00%
0
0.00%
Average
224
1
0.41%
0
0.00%
Total
11,183
46
0.41%
0
0.00%

Geography :: U.S. DMA Summary
DMA
City Name(s)
Views
Clicks
CTR
Actions
ACR
0
Unknown
2,719
11
0.40%
0
0.00%
613
Minneapolis-St Paul, MN
771
1
0.13%
0
0.00%
602
Chicago, IL
763
4
0.52%
0
0.00%
803
Los Angeles, CA
632
0
0.00%
0
0.00%
504
Philadelphia, PA
510
0
0.00%
0
0.00%
508
Pittsburgh, PA
380
0
0.00%
0
0.00%
524
Atlanta, GA
339
3
0.88%
0
0.00%
577
Wilkes Barre-Scranton, PA
316
0
0.00%
0
0.00%
542
Dayton, OH
276
0
0.00%
0
0.00%
501
New York, NY
237
1
0.42%
0
0.00%
623
Dallas-Fort Worth, TX
200
1
0.50%
0
0.00%
603
Joplin-Pittsburg, MO
184
0
0.00%
0
0.00%
505
Detroit, MI
140
1
0.71%
0
0.00%
534
Orlando, FL
138
0
0.00%
0
0.00%
506
Boston, MA
126
1
0.79%
0
0.00%
693
Little Rock-Pine Bluff, AR
120
1
0.83%
0
0.00%
618
Houston, TX
112
0
0.00%
0
0.00%
862
Sacramento, CA
103
1
0.97%
0
0.00%
535
Columbus, OH
94
0
0.00%
0
0.00%
561
Jacksonville, FL
94
0
0.00%
0
0.00%
753
Phoenix, AZ
89
0
0.00%
0
0.00%
527
Indianapolis, IN
86
0
0.00%
0
0.00%
539
Tampa, FL
82
3
3.66%
0
0.00%
751
Denver, CO
69
0
0.00%
0
0.00%
632
Paducah, KY
68
0
0.00%
0
0.00%
807
San Francisco, CA
67
0
0.00%
0
0.00%
659
Nashville, TN
67
0
0.00%
0
0.00%
640
Memphis, TN
66
1
1.52%
0
0.00%
819
Seattle-Tacoma, WA
63
0
0.00%
0
0.00%
517
Charlotte, NC
59
0
0.00%
0
0.00%
533
Hartford, CT
57
0
0.00%
0
0.00%
510
Cleveland, OH
56
0
0.00%
0
0.00%
560
Raleigh-Durham, NC
55
0
0.00%
0
0.00%
512
Baltimore, MD
54
1
1.85%
0
0.00%
868
Chico-Redding, CA
53
0
0.00%
0
0.00%
546
Columbia, SC
52
0
0.00%
0
0.00%
658
Green Bay-Appleton, WI
52
0
0.00%
0
0.00%
669
Madison, WI
49
0
0.00%
0
0.00%
679
Des Moines, IA
48
0
0.00%
0
0.00%
635
Austin, TX
46
0
0.00%
0
0.00%
566
Harrisburg-Lancaster-Lebanon-York, PA
44
0
0.00%
0
0.00%
609
St Louis, MO
42
0
0.00%
0
0.00%
529
Louisville, KY
42
0
0.00%
0
0.00%
532
Albany-Schenectady-Troy, NY
42
0
0.00%
0
0.00%
770
Salt Lake City, UT
42
0
0.00%
0
0.00%
630
Birmingham, AL
42
0
0.00%
0
0.00%
511
Washington, DC
41
0
0.00%
0
0.00%
702
La Crosse-Eau Claire, WI
40
0
0.00%
0
0.00%
528
Miami, FL
39
0
0.00%
0
0.00%
670
Ft Smith-Fay-Springfield, AR
38
0
0.00%
0
0.00%
Average
198
1
0.30%
0
0.00%
Total
9,904
30
0.30%
0
0.00%

Group Summary
Group
Views
Clicks
CTR
Actions
ACR
Default
13,465
59
0.44%
0
0.00%
Average
13,465
59
0.44%
0
0.00%
Total
13,465
59
0.44%
0
0.00%

Hourly Summary
Hour
Views
Clicks
CTR
Actions
ACR
12:00 - 12:59 AM
120
3
2.50%
0
0.00%
01:00 - 01:59 AM
102
4
3.92%
0
0.00%
02:00 - 02:59 AM
108
0
0.00%
0
0.00%
03:00 - 03:59 AM
64
0
0.00%
0
0.00%
04:00 - 04:59 AM
48
0
0.00%
0
0.00%
05:00 - 05:59 AM
128
0
0.00%
0
0.00%
06:00 - 06:59 AM
389
2
0.51%
0
0.00%
07:00 - 07:59 AM
703
1
0.14%
0
0.00%
08:00 - 08:59 AM
944
2
0.21%
0
0.00%
09:00 - 09:59 AM
961
0
0.00%
0
0.00%
10:00 - 10:59 AM
972
3
0.31%
0
0.00%
11:00 - 11:59 AM
870
4
0.46%
0
0.00%
12:00 - 12:59 PM
1,193
2
0.17%
0
0.00%
01:00 - 01:59 PM
1,117
8
0.72%
0
0.00%
02:00 - 02:59 PM
1,040
3
0.29%
0
0.00%
03:00 - 03:59 PM
1,040
5
0.48%
0
0.00%
04:00 - 04:59 PM
911
5
0.55%
0
0.00%
05:00 - 05:59 PM
735
1
0.14%
0
0.00%
06:00 - 06:59 PM
484
6
1.24%
0
0.00%
07:00 - 07:59 PM
384
2
0.52%
0
0.00%
08:00 - 08:59 PM
405
3
0.74%
0
0.00%
09:00 - 09:59 PM
332
2
0.60%
0
0.00%
10:00 - 10:59 PM
244
2
0.82%
0
0.00%
11:00 - 11:59 PM
171
1
0.58%
0
0.00%
Average
561
2
0.44%
0
0.00%
Total
13,465
59
0.44%
0
0.00%

Media Summary
Media
Views
Clicks
CTR
Actions
ACR
468x60 12/1/07
13,465
59
0.44%
0
0.00%
Average
13,465
59
0.44%
0
0.00%
Total
13,465
59
0.44%
0
0.00%

Software :: Cookie Support Summary
Date
Enabled
Disabled
12/14/2008
93.38%
6.62%
12/13/2008
90.48%
9.52%
12/12/2008
90.76%
9.24%
12/11/2008
91.86%
8.14%
12/10/2008
92.68%
7.32%
12/9/2008
93.35%
6.65%
12/8/2008
92.28%
7.72%
12/7/2008
91.48%
8.52%
12/6/2008
93.43%
6.57%
12/5/2008
92.21%
7.79%
12/4/2008
91.28%
8.72%
12/3/2008
92.77%
7.23%
12/2/2008
92.52%
7.48%
12/1/2008
91.60%
8.40%
Average
92.15%
7.85%
Total
92.15%
7.85%

Software :: JavaScript Support Summary
Date
Enabled
Disabled
Unknown
12/14/2008
0.00%
100.00%
0.00%
12/13/2008
0.00%
100.00%
0.00%
12/12/2008
0.00%
100.00%
0.00%
12/11/2008
0.00%
100.00%
0.00%
12/10/2008
0.00%
100.00%
0.00%
12/9/2008
0.00%
100.00%
0.00%
12/8/2008
0.00%
100.00%
0.00%
12/7/2008
0.00%
100.00%
0.00%
12/6/2008
0.00%
100.00%
0.00%
12/5/2008
0.00%
100.00%
0.00%
12/4/2008
0.00%
100.00%
0.00%
12/3/2008
0.00%
100.00%
0.00%
12/2/2008
0.00%
100.00%
0.00%
12/1/2008
0.00%
100.00%
0.00%
Average
0.00%
100.00%
0.00%
Total
0.00%
100.00%
0.00%

Software :: Operating System Summary
Operating System
Views
Clicks
CTR
Actions
ACR
Windows XP
11,279
40
0.35%
0
0.00%
Windows Vista
1,317
10
0.76%
0
0.00%
Windows 2000
391
6
1.53%
0
0.00%
Windows Me
127
1
0.79%
0
0.00%
Mac
124
0
0.00%
0
0.00%
Windows 98
93
2
2.15%
0
0.00%
Unknown
58
0
0.00%
0
0.00%
Windows NT
50
0
0.00%
0
0.00%
Linux
21
0
0.00%
0
0.00%
Windows 95
4
0
0.00%
0
0.00%
Sun
1
0
0.00%
0
0.00%
Average
1,224
5
0.44%
0
0.00%
Total
13,465
59
0.44%
0
0.00%

Software :: Web Browser Summary
Web Browser
Views
Clicks
CTR
Actions
ACR
Internet Explorer
11,233
49
0.44%
0
0.00%
AOL
1,154
5
0.43%
0
0.00%
Firefox
678
5
0.74%
0
0.00%
MSN
218
0
0.00%
0
0.00%
Safari
97
0
0.00%
0
0.00%
Unknown
38
0
0.00%
0
0.00%
Netscape
33
0
0.00%
0
0.00%
Opera
11
0
0.00%
0
0.00%
Konqueror
3
0
0.00%
0
0.00%
Average
1,496
7
0.44%
0
0.00%
Total
13,465
59
0.44%
0
0.00%

Zone Summary
Zone
Views
Clicks
CTR
Actions
ACR
top 468x60
13,465
59
0.44%
0
0.00%
Average
13,465
59
0.44%
0
0.00%
Total
13,465
59
0.44%
0
0.00%